Are you looking for more business? Stupid question, right? Everybody wants more customers, but not everyone has the time or resources to develop and implement a plan for improving fleet operations and marketing.
Customers expect everything to be simple and it is the job of the limousine service to meet their needs. A limo company’s first step to success is to make it easy for customers to contact you to book rides. Customers can book rides using livery software, payment processing, booking apps, and a 24-hour call center. Another way to increase customer loyalty is to provide your VIP and repeat clients with a direct telephone number. Reliability is another factor. Customers won’t recommend limo companies that aren’t reliable. All limo companies can use industry-standard tools to ensure punctuality, such as fleet management software, batch schedule reporting, driver dispatching and wake-up calls, as well as ride reminders.
The limited-time problem is not something we can solve. However, if you do have a solution, please let us know. With a few minor tweaks, improving operations and marketing can be achieved. Here are some tips to help you get clients for your limo company.
Six Ways to Increase Your Limo Business’s Customer Base
- Service Design to Make It More Usable
Updates to the technology your business depends on have benefits for drivers and fleet operators, but they also offer advantages for customers. Clients of limousine services want their bookings, payment and location to go smoothly. Any bugs in the system, additional clicks or hoops to climb are viewed as an irritation and decrease customer satisfaction. If a website isn’t working properly or looks outdated, some customers might not book.
You should invest time to develop systems that will save you time and ensure a great customer experience. These include a simplified booking process dispatch software and mobile apps for drivers and passengers. There are also a variety of secure payment options.
- Reduce Response Time
Customers expect fast responses and you will not be able to wait for them to call back. You can increase your ability to capture leads and convert them into customers by answering every phone call promptly and responding to each email and message quickly.
You shouldn’t lose your sleep just to answer customer questions. It’s a cost-effective option to ensure that you don’t miss a call by outsourcing call management to LimoLive24. This is similar to hiring a full-time receptionist who works 24 hours a day, even holidays. However, you only pay for the actual time spent with customers and upselling.
- Manage Your Online Reputation
In today’s business world, reviews are a must for every industry. Limo service in Brisbane is no exception. You must solicit reviews to improve your online reputation. This will make potential customers more inclined to book with a limo company that has a track record of customer satisfaction.
Consumers can and should be asked to rate and review your company online. Post links to your reviews on Google or a QR code in your limo so customers can link up their Yelp profile. Customers who have left positive reviews online will help increase the number of clients who discover your business online.
You can also use review monitoring tools to notify you when your limo company receives a testimonial. This is a great way to communicate with your customers and understand what they like about you. Customers might write that they are happy with the driver’s punctuality, but think the vehicle could be cleaner. Here you go. You need to improve your detail-oriented approach. Customers should be thanked for leaving positive or mostly positive reviews and you should respond calmly to negative comments. Negative feedback is not a win, but a chance to make things right for the customer.
- Keep your web presence up-to-date
While you don’t necessarily need a fancy website to attract customers, they shouldn’t be put off by a broken or outdated web page. It’s better not to abandon your social media accounts than to make customers think you are gone. It will be easier to keep them updated and maintain them if you keep things simple. A simple website can be created with just a few photos and contact information. As long as it is up-to-date.
- Promote Special Experiences, Not Discounted Prices
Customers aren’t looking for deals on limousine services right now. Groupons and promotional codes won’t be a huge success, especially since the cost of operating the fleet is higher than ever.
You can still generate demand by creating unique experiences. According to Forbes, even though it may cost more, market trends favor a customer-centric approach. Promoting limo rides as a way to promote a girls’ weekend, such as a party bus with holiday themes, tailgating transport, chauffeured anniversary or romantic getaway specials, and a wine-tasting birthday celebration are all winning strategies.
Although it may take some creativity to draw customers to your company, the response should be positive because they are eager to have fun and get out there. These types of promotions are best started with existing customers.
- Expand Your Affiliate Network
Affiliate networks are a great way to expand your business beyond your local area while also avoiding the duties-of-care issues that TNCs face. It is possible for your limo business to join an affiliate network and get jobs from operators in other cities. You can also farm out rides you have captured, but that are not within your service area. In exchange for a portion of the revenue, you get a share of the earnings. This is mutually beneficial.
